Credits 2

Prelude--Why Sell AAUW?
Mission and Call to Action 3
Market research 4
LAB 1-- WIIFM
Every Member Survey 6

Association Membership Workshop  7
What are you selling?
Membership Discounts 8
Other Membership Options 9
LAB 2--Explain the Discounts/Options
Involvement in Projects 10
Project Worksheet 11
LAB 3--Planning a project
How do you sell it?
Building a booth 12
LAB 4--Build a booth
Hand selling 16
LAB 5--Practice selling
Appendices

1. Ideas from around the country 18
   
2. AAUW NC ideas--2001 19
   
3. AAUW NC ideas--2000 20
   
4. Shopping list for a booth 21
   
5. Supplementary Materials 23